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GAMIFICATION

Gamification is the art of inserting game elements into serious contexts. Creative Slashers have long used it in their training to engage students and professionals. Beyond training, we have a global vision of gamification and do not hesitate to integrate it into the digital strategies we design, with a constant concern for renewal and integration of techniques “that work”.

Some examples of areas in which we integrate gamification:

    -Marketing

    -Engagement on social media

    -Team-building

    -CRM

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gamification

TWO DIFFERENT CONCEPTS

If today there is an amalgam between gamification and playfulness (integration of the game as such), we position ourselves on gamification in the broad sense. Indeed, if gamification seeks to transform processes into games, gamification creates engagement via techniques imported from the game. We can therefore remain in a very serious framework, such as making it more playful.

MECHANICS AND ELEMENTS

Thus, it is not simply a question of implementing PBL systems (points, badges, leaderboard/ranking), but of designing complex systems based on the different types of motivation.

1. THE POINTS

2. RANKINGS​

3. THE BADGES​

4. THE TROPHIES

5. CHANCE

6. THE CHALLENGE

7. THE STOPWATCH

8. VISUALIZATION OF PROGRESS​

THREE APPS FOR ORGANIZATION

1

Gamification can be used in a personal setting as well as in a professional setting. And of course, finding its place in daily tasks. Improving the organization, optimizing productivity or performance are part of the objectives of gamification.

2

Social media, engagement, e-commerce… The uses of gamification in the world of marketing are numerous and their effectiveness formidable. We are also constantly exposed to it without knowing it, especially on digital. It’s time to start integrating them!

3

Human management is a complex area in which everyone’s challenges must be identified. The drivers and motivations, springs of gamification, are an essential factor in team management, whether on a case-by-case basis or for the group as a whole.

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